Ika9nhlos2yvotd34vrp

Disruptive Digital Marketing Strategy

Understand the modern consumer behaviour. Map an effective content creation and distribution journey that consistently brings you business.

   Watch Promo

This course will provide you with essential knowledge to win the content game on social media. It will help you attract loyal followers who will buy from you and recommend your brand.

Here is an overview of what you will learn:

  • Ten factors that affect the modern consumer behaviour?
  • How to build an influencer brand?
  • Why you need to behave like a media company?
  • How to identify and profile your target audience?
  • What type of content to create to stand out in your industry?
  • How to optimise your budget and build a digital marketing team?
  • How to leverage working with content creators/agencies?
  • When to outsource and when to do build an in house team?
  • How to optimise your content distribution budget?
  • What social media platform to focus on?
  • How to tell your story, your customer story and your product story.

Your Instructor


Somi Arian
Somi Arian

Somi Arian is a Filmmaker, Entrepreneur, and Tech Philosopher, Founder of Smart Cookie Media, digital marketing agency, where the team has created content for Steinway, Bentley, Savile Row, JP Morgan, Funding Circle to name but a few.

As an industry thought-leader with a global network of C-Level executives, Somi’s content has won her the LinkedIn Top Voices award. Somi’s documentary, “The Millennial Disruption”, was featured and on BBC 5 Live. The film has been nominated for multiple awards across 2019 International Film Festivals and won an award for Excellence in Directing Documentary at the Idyllwild International Festival of Cinema.

With a decade of experience in film and TV production and two masters degrees in philosophy of science and political theory, Somi applies her interdisciplinary research and experience to areas of digital marketing and career development. Her focus is on the impact of technology on the digital native generation, in regards to their consumer behaviour, career development and mental health.

Over 70% of new business acquisition at Smart Cookie Media, consistently comes from Somi’s online content on LinkedIn. In this course, she will share her secret to success as a roadmap for brands and individuals who wish to do the same.


Frequently Asked Questions


When does the course start and finish?
This is a completely self-paced online course - you decide when you start and when you finish. You can re-watch as many times as you need.
How long do I have access to the course?
You will have one-year access to this course and all additional updates.
What if I need help executing what I've learned?
With this course, you will get access to two monthly group strategy webinars with Somi and/or her team, where you can ask your questions. Alternatively, you may be interested in one of our one-to-one subscription-based strategy plans below.
What if I'd like more lectures?
We will be adding additional material overtime based on the most requested subjects.

Get started now!