Do you need to create a digital marketing strategy that works for both B2C (Business to Consumer), and B2B (Business to Business)?
Then I recommend that you access and watch both of my courses.
If you are in B2C, you could still benefit from my LinkedIn Strategy. Most people think of LinkedIn as a purely B2B platform, but in fact there are a lot of opportunities for B2C marketing on LinkedIn, too.
At the same time, if you are in B2B you could still benefit from gaining an overview of the modern consumer behaviour and how to approach content creation for other social channels.
Please note there are some cross over content between the two courses, particularly, in the last module on the “Structure of Modern Marketing”, which is why you will get both courses at half the cost, if you purchase them together.
Somi Arian is a Filmmaker, Entrepreneur, and Tech Philosopher, Founder of Smart Cookie Media, digital marketing agency, where the team has created content for Steinway, Bentley, Savile Row, JP Morgan, Funding Circle to name but a few.
As an industry thought-leader with a global network of C-Level executives, Somi’s content has won her the LinkedIn Top Voices award. Somi’s documentary, “The Millennial Disruption”, was featured and on BBC 5 Live. The film has been nominated for multiple awards across 2019 International Film Festivals and won an award for Excellence in Directing Documentary at the Idyllwild International Festival of Cinema.
With a decade of experience in film and TV production and two masters degrees in philosophy of science and political theory, Somi applies her interdisciplinary research and experience to areas of digital marketing and career development. Her focus is on the impact of technology on the digital native generation, in regards to their consumer behaviour, career development and mental health.
Over 70% of new business acquisition at Smart Cookie Media, consistently comes from Somi’s online content on LinkedIn. In this course, she will share her secret to success as a roadmap for brands and individuals who wish to do the same.